What’s the latest in chic gift giving? Double duty, reusable wrapping paper, naturally. Do you think Martha or Oprah or the Gwyneth-diva, herself, would EVER be caught in a rainstorm without a sumptuously wrapped hostess gift? Naturally not!

We want to shield you from the looks of disdain when you show up on a sleety December night for the office Secret Santa party toting a sopping, ink-bleeding box of ugly. Why? Because we love you.

Anyone who is anyone is waterproofing their gift wrap.

After all, in a world that puts no pressure on us to be perfect or ideal parents or domestic divas/dudes or wildly successful businesspeople, what’s another 24-hours and 15 bucks to ensure your beautifully adorned package can withstand a little torrential downpour?

We know there’s nothing you’d rather do with that excess time and money!

Very simple steps to waterproofing your festive gift wrap:

  1. Buy festive gift wrap. Don’t worry. The paper you choose is only supposed to represent your level of class, taste, sophistication and socioeconomic standing. No pressure.
  2. Return home and begin a gourmet, five-star meal that your family can eat picnic style. The dining room table will be dedicated to waterproofing printed snowmen this eve.
  3. Cover aforementioned dining room in old sheets or black plastic. Nikwax may be biodegradable and non-toxic, but we are not messy. If the temps are warm enough, you may contemplate setting up shop outside for ease.
  4. Using  Nikwax TX.Direct Spray-On, spray one side of the wrapping paper to achieve full, ample coverage. Now, channel your inner, angst-ridden artiste and smooth the TX.Direct with a clean paint brush.
  5. Allow to dry.
  6. Make a martini.
  7. Enjoy the martini.
  8. Flip paper over and repeat steps 4-7.Once both sides are dry, water flicked onto the wrap will bead up – just like your favorite outdoor gear.
  9. Wrap that present and walk through rain, sleet, snow or hail with the glory of your ultimate green fashion on display.
  10. Smile with self-satisfied smugness… and make darn sure nobody rips that wrap when they open the present.

You are the ultimate environmentalista. It only takes time and money. And, who doesn’t have both of those in spades?

Happy Holidays,

Your fashionable green-loving friends at Nikwax

P.S. We may be joking around in this post, but Nikwax TX.Direct Spray-On is sincerely an effective waterproofer for paper. If you think you can teach your kids not to rip through gift wrap, this may be a legitimate option to reuse it for many years to come. Better than a holiday-themed landfill, at any rate. Even better, paint your own affordable butcher paper before waterproofing with TX.Direct Spray-On. Now you’ve got an afternoon of fun, gift wrap and frame-able art. Happy Holidays!

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